Knowledge Hub
Learning and resources on gender in education
Building digital solutions for girls' digital realities
Technology is creating tremendous opportunities for young people in emerging markets. Edtech, mhealth, fintech, and others are links to information, education, healthcare, and employment for previously excluded young audiences. But despite best intentions, digital products and solutions are often designed for more generic, mostly male, users, and often do not fully consider female users. Women and girls’ digital realities can differ greatly from those of men and boys. Failing to design for their needs means that female user numbers are often very low. Consequently, women and girls engage...
Technology is creating tremendous opportunities for young people in emerging markets. Edtech, mhealth, fintech, and others are links to information, education, healthcare, and employment for previously excluded young audiences. But despite best intentions, digital products and solutions are often designed for more generic, mostly male, users, and often do not fully consider female users. Women and girls’ digital realities can differ greatly from those of men and boys. Failing to design for their needs means that female user numbers are often very low. Consequently, women and girls engage less and benefit less from digital solutions. This guide supports readers in developing digital products that work for young women and girls as well as male users. It gives practical advice to design for female user journeys and digital realities in order to reach a user base that includes young women and girls.